In a digitized time where companies focus on online marketing to grow their brand and reach audiences, utilizing print signages like window film decals may seem counterintuitive. However, with the right approach, window graphics can be an effective addition to a marketing strategy that maximizes the potential of retail storefront space.
Shoppers are drawn to stores that have appealing and visually-striking signages, which makes them an excellent place for businesses to showcase their products. As a result, it is no wonder that the average storefront can see significant boosts in sales after implementing high-quality and eye-catching window graphics.
Aside from the fact that they can be a great way to showcase a business’s product line, window graphics also offer the added benefit of providing consumers with more information on your company and its offerings. This is especially important for retailers who cater to customers with specific needs.
In order to maximize the potential of your storefront windows, you should consider including the following elements in your visual design:
Display a Focal Point
The best way to attract customer attention is to create a visual presentation that centers around a central theme or message. For example, a retail store may feature mannequins wearing the products they sell or use them in different settings, such as a beach or a restaurant, to convey the message that the product is ideal for the lifestyle of the wearer. This type of window display can be complemented with bold lighting, colorful graphics, intriguing retail props, and decor elements.
Avoid Overcrowding
One of the most common mistakes that many retailers make is overcrowding their window graphics with excessive text. This can distract and confuse shoppers who are trying to navigate the layout. It’s best to keep window graphics simple and impactful by using concise and easy-to-read text that is visually appealing.
Maintain Consistency in Branding
It’s also crucial to ensure that your storefront signage matches the branding of your other marketing materials, including website, social media, and printed flyers and brochures. This consistency builds trust and familiarity with your business in the mind of your potential audience.
Update and Refresh Window Graphics
Keeping your window graphics up to date is essential to maintaining their effectiveness. Displaying outdated or irrelevant content will give the impression that your retail store is out of date, and this can discourage consumers from engaging with your business.
Changing up your window graphics is a relatively affordable and convenient way to attract and engage new customers. You can also use them to highlight a seasonal promo, an upcoming event, or any other relevant announcement that will draw the attention of your target market. If you are looking for a print shop in Detroit that offers high quality decal printing, contact Greko Print & Imaging today. We can help you create a customized and eye-catching window display that will set your business apart from the competition.
